04 Enter

Market entry strategy

Every market has its own grid codes, certification rules, incentives and local players. We assess where the real opportunity is for your product or service, what stands in the way, and how to enter in a sensible order.

Electric car charging at a street charger in a busy international city centre

The detail

What the work involves

What we do


Size and compare target markets

Map standards, certification and approvals

Review competitors and pricing

Identify distributors, installers and partners

What you get


A ranked view of which markets to enter first

An entry plan with costs, risks and milestones

Where it fits

One stage in the solution lifecycle

Start at any stage. Most clients come to us with a specific problem and use two or three services over the life of a project.

Stage 1

Define

Solution recommendations

Stage 2

Source

Procurement and supplier selection

Stage 3

Develop

OEM and ODM support

Stage 4

Enter

Market entry strategy

Stage 5

Launch

Go-to-market strategy


This service

Other services

Talk to us about market entry strategy

Tell us what you are trying to decide or deliver. We will tell you honestly whether we can help and what a sensible first step looks like.